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Do Words Good

Practical copy tips for DTC, e-commerce and mission-led brands, every Tuesday. Written by two brothers lucky enough to have written copy for some massive (and rad) brands.

Featured Post

⚡ 3 super-smart copy tricks you can steal from Who Gives a Crap

Been forwarded this email? Click here to subscribe. Hello there 👋 How's tricks? We're super excited to get into this week's newsletter because a few weeks back, one of you legends hit reply and said this: ☝️ us, reading the email. It's hardly surprising that we both bloody love Who Gives A Crap (a mission-led brand with a bold voice? What's not to love?!) so this was right up our alley. And yeah, there is a lot more going on in their copy than just being funny and making bum jokes. So this...