Been forwarded this email? Subscribe here! Hello there 👋 (And hello to all the new faces!) Before we get into today's newsletter, we just wanted to ask: are there any copywriting headaches you'd like us to tackle in one of these emails? Any campaigns you love that you'd like us to dig around under the hood? If so, hit reply and let us know! (Or just say hi!) Now, onto this week's topic: a copywriting trend popping up all over the place lately. (We even touched on it briefly in last week's...
10 days ago • 10 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it hanging? With the cost of ads going through the roof and every market feeling more crowded than ever before, we wanted to give you something that you can... 👉 Write in ten minutes flat (5 mins if you use the template at the end of this email) 👉 Whack in your post-purchase sequence 👉 Turn the customers you've already worked so hard to convert into customers that come back again and again. So we've put together a 100ish-word...
17 days ago • 9 min read
Been forwarded this email? Subscribe here! Hello there, you legend 👋 Quick heads up: we've only got 2 spots left for new projects in August. If you've got emails, PDPs, landing pages that need writing or a brand voice that needs a spruce up or documenting, we'd love to chat. (Got a copy emergency? We hold back time every week for personalised video audits and power hours.) Now that's out of the way... This week, we're tackling a topic that we've been a bit hesitant to write about: brand...
24 days ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 First of all, bit warm, innit? Secondly, just a quick heads up: we're now booking in projects for August. If you've got a project you need words for, we'd love to chat. Now that's out of the way... Last week, we came across this crazy stat: 44% of copywriters say that rewriting copy for tone is the most time-consuming part of their job. And from experience, one of the headaches we hear clients talk about again and again the first time...
about 1 month ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 It's just Jack landing in your inbox this week because Joe is packing up his tent and heading off to Glastonbury. (I'm doing my level best not to let my jealousy affect our working relationship.) ☝️ Me every time Joe was talking about seeing Neil Young. But Joe being out gives me an opportunity to return to something I wrote ages ago (back when I was solely focused on helping brands develop their voice) and update it with the nuance and...
about 1 month ago • 12 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's tricks? A few months ago, we came across Botivo, a brand in the non-alcoholic space doing some really cool and interesting things with their messaging. In a category that’s become flooded with brands shouting “0% ABV,” “hangover-free,” and “guilt-free sipping,” this brand barely mentions any of that. Instead, Botivo have tied their drink to a feeling and a time of day, not a feature of their category. We 💛 it when brands go beyond...
about 2 months ago • 12 min read
Been forwarded this email? Subscribe here! Hello there 👋 A few quick bits of housekeeping before we dive into this week’s email… We’re now booking projects for the end of July/start of August. If you’ve got a copy project you need a hand with or your brand voice needs some love, let’s chat 👋 We’ve just launched a new service that’s a super-affordable way to get our eyes (and feedback) on your copy. TLDR: we realised last week that the single most impactful bit of any project is almost always...
about 2 months ago • 16 min read
Been forwarded this email? Subscribe here! Hello there 👋 It's that time of year again when our feeds are going to be full of ads for grills, nice whiskeys or beers, power tools and (for reasons still unknown) socks. That's right, Father's Day is on the horizon. And that means the collective idea of what it means to be a dad is reduced to little more than Ron Swanson stereotypes. (And I say that as a dad of two who is currently (slowly) renovating a house, who enjoys nothing more than a good...
about 2 months ago • 9 min read
Been forwarded this email? Subscribe here! Hello there 👋 Hope you enjoyed the long weekend! (And, if you're anything like Joe and you just got back from a stag do and then a festival back-to-back, I hope Tuesday is as kind and uneventful as possible.) ☝️ Father of 2 Jack when Joe describes this radical concept of "having a life" 👋 Before we get into this week's article, can we ask a favour? Do you know somebody who you think would enjoy this newsletter? Maybe somebody you met at a conference,...
2 months ago • 10 min read