Been forwarded this email? Subscribe here! Hello there ๐ How's it hanging? We're in the super busy final stages of a massive copywriting and brand voice project at the moment for the legends over at Beachbum, so this email is going to be a little shorter and quick-tippy than usual. (In theory, at least. Whenever we plan to write a shorter email, we end up in a "I would have written a shorter letter, but did not have the time" situation. Fun fact, it was actually Blaise Pascal (of wager fame)...
3 days agoย โขย 10 min read
Been forwarded this email? Subscribe here! Hello there ๐ How's it hanging? Fair warning ahead of this week's newsletter: it's very word-nerdy. But we thought it was worth digging into because it's an aspect of brand voice and copy that often slips the net, even though it can make a huge difference. Let's demonstrate. For context, the whole idea for this email all started when we both started getting these texts from Specsavers and spent at least 20 minutes in our weekly kickoff call moaning...
10 days agoย โขย 11 min read
Been forwarded this email? Subscribe here! Hello there ๐ How's tricks? We're trying something a little different with this week's newsletter and we'd love to hear your thoughts! The two of us spend a lot of time every week reading copy, sending each other screenshots and adding things to our swipe file. (Which sounds fancy, but it's just a Notion doc full of copy that we like or find interesting or that might inspire us down the line.) And while some of those bits of copy find their way into...
24 days agoย โขย 10 min read
Been forwarded this email? Subscribe here! Hello there ๐ How's it hanging? This week, we're psyched to be kicking off a project with Beachbum, a coastal lifestyle brand based down in Dorset (literally 5 mins away from Jack). And a big part of our work on that project is helping them really drive home the strong sense of community and identity that they've built their brand on so far. And while we were getting prepped for that last week, it reminded us of a half-finished draft we had...
about 1 month agoย โขย 11 min read
Been forwarded this email? Subscribe here! Hello there ๐ How's it hanging? Struggling to get back up to full speed after the long weekend? Yeah, us too. So this week, with everyone coming back to long to-do lists, we thought we'd focus less on the granular writing of the copy stuff and more on how to think like a copywriter. Because half the battle when it comes to writing copy isn't about finding the right words or nailing your voice, it's knowing which approach to take. Do I talk about...
about 1 month agoย โขย 10 min read
Been forwarded this email? Subscribe here! Hello there ๐ How's it hanging? We had such a good response to last week's email that we thought we'd do another top of funnel copywriting trick. So this week, we're breaking down a super clever ad that popped up on our Instagram feed from Honest Mobile because it's a fantastic example of another way you can use copy to grab, hold and convert customers attention, even if they don't know who you are yet. Let's get it ๐ ๐ก This week's big idea: talking...
about 2 months agoย โขย 10 min read
Been forwarded this email? Subscribe here! Hello there ๐ โก How are things your end? On our end, we're coming off the back of an intense few weeks of personal and work stuff (take the summer holiday chaos and then mix in birthdays for Jack's two boys, Joe's wife and our dad plus wrapping up 3 projects, kicking off another annnnd starting building out a new service we're excited to tell you about) so we are both mainlining espresso this week. Oh, and Jack is also in mourning for Heung-Min Son...
about 2 months agoย โขย 11 min read
Been forwarded this email? Subscribe here! Hello there ๐ If your summer holidays have started anything like ours, you're already frazzled, burned out and your brain is at max capacity. So this week, rather than dusting off our soapbox again, we thought we'd dig into quick win you can do in 15-minutes and make a massive difference to a bit of copy that doesn't get enough love: your FAQs. You see, whenever we're working on projects and we bring up FAQs, the conversation almost always becomes...
about 2 months agoย โขย 11 min read
Been forwarded this email? Subscribe here! Hello there ๐ How's it going? Apologies we're landing in your inbox a day late. Yesterday was buuusy and as we went to do one last read-through of the newsletter before we hit send... we realised that our brains were mush. And with today's email being a topic that can so easily fall into "woah, hot take" territory, we wanted to make sure we looked it over with fresh eyes. โ๏ธ Our brains when it came to edit time. Right now, we're in the very early...
2 months agoย โขย 13 min read