Been forwarded this email? Subscribe here! Hello there 👋 Bit of a shorter one today, but a good one. But before we get into it, some exciting news: we're launching something in a few weeks and thought we'd give you a sneak peek. We're launching a public version of our swipe file 🎉 After our email on swipe files a few weeks ago, we realised that there was so much good stuff in ours that we were hoarding to ourselves. So we figured out a way to share it and make it useful. It's like a Pinterest...
4 days ago • 10 min read
Been forwarded this email? Subscribe here! 👋 Quick heads up: this email talks a lot about motherhood and mums. If that's a delicate topic for you, please feel free to skip this one. Hello there 👋 It's Mother's Day this weekend, which means that your feed and inbox (as well as our feed and inbox) is probably already full of mum-related messaging. And for the last year or so, we've been sitting on a draft of this email about Mother's Day copy, going back and forth on whether we were the right...
10 days ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 Before we get into today's newsletter, a quick heads up: we've got a last-minute slot for a two-week sprint opened up for w/c 2nd March (a client just pushed their project start date back a few weeks). So, if you've got a messaging headache or a copy project you want us to dig into, tackle and get ready to go live by the end of next month, let's chat. For context, a two-week sprint is usually enough time for us to: pin down and document...
25 days ago • 11 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it going? Quick heads up before we dive into today's newsletter, we've only got 2 spots left this month for PDP Punch Ups. ICYMI: our PDP Punch Up is where we take one product page and rebuild it in a day. (It's usually your hero product page, but it also works for landing pages, etc...) We’ll comb through your reviews, do voice of customer research and compare competitor pages to figure out the strongest messaging for your...
about 1 month ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it going? Before we get into today's email, quick update from our end: the new Do Words Good site is officially live (finally). ☝️ Live scenes from DWG HQ yesterday afternoon. Since late October last year, we've been completely rethinking how we work with clients so that getting a hand with your copy and messaging doesn’t feel like doing the proposal Hokey Cokey. (🎶 You put your intro call in, your "give us a few days to quote"...
about 2 months ago • 9 min read
Been forwarded this email? Subscribe here! Hello there 👋 Ooof, nearly the end of January already? How did that happen?! Now, if you've read the last few weeks' emails, you'll know we've been digging into ways that you can tweak your messaging to help with price sensitivity. (Because a load of brands we spoke to last year mentioned it was something they were struggling with.) But the other thing we've been hearing a lot lately is the struggle to keep messaging clear and consistent as the brand...
about 2 months ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 If you haven't checked out last week's email yet, you'll have missed that two themes have been cropping up across all of the projects we've worked on in the last few months: Price sensitivity (AKA, customers feel it’s “too expensive” or they can’t see why it’s worth more than the alternatives, so they wait for a discount) A lack of clarity about messaging and voice (AKA, the site, socials and emails feel like they're all saying slightly...
about 2 months ago • 15 min read
Been forwarded this email? Subscribe here! Hello there 👋 Hope your first week back wasn't too brutal! On our end, we've kicked the new year off by doing a few copy audits and punch ups (our new, one-day turnaround copywriting service) and almost every single one has been about tackling two growth-killing potholes: Price sensitivity (AKA, customers feel it’s “too expensive” or they can’t see why it’s worth more than the alternatives, so they wait for a discount) A lack of clarity about...
2 months ago • 12 min read
Been forwarded this email? Subscribe here! Hello there 👋 Happy new year! We hope you all enjoyed your Christmas breaks and got a chance to rest, relax and spend some time with loved ones. And speaking of loved ones, look at the latest addition to Joe's family 👇 Meet Autumn, our new co-CBO. (Chief Barketing Officer.) We’re back at our desks this week and we've got proper first-week-back sluggishness where everything feels like wading through treacle, so we’re keeping this one brain-friendly....
2 months ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's things? Starting to feel less like you want to work and more like you want to stick on Smooth Christmas and eat a mince pie with your 10 o'clock cup of coffee? Yeah. Us too. We're at that stage where we're wrapping up (Christmas pun alert!) projects for the year, doing a bit of planning for Q1/2 and turning our morning sync calls into hour long discussions about Christmas shopping and Joe's new puppy. So it's quite fitting that...
3 months ago • 11 min read