Been forwarded this email? Subscribe here! Hello there 👋 How's it going? Recovered from the chaos of last week yet? If your feed is anything like ours, it’s absolutely chock-a-block with brands screenshotting reviews like “too spicy”, “too expensive” or “worst coffee I’ve ever had” and turning them into ads. And while some of these brands are absolutely nailing it, the vast majority that we see are getting so close (🤏) and then tripping at the final hurdle. So this week we thought we'd break...
5 days ago • 15 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it going? Like we said in our email a few weeks ago, we set aside time every week to review and record video audits of copywriting & messaging for brands just like yours. (Want your free audit? Book it here!) And one of the things we see crop up on more pages than not isn't really about copy or headlines or messaging or voice at all... ...it's how the information works on the page. Or, put another way, it's how lots of brands are...
12 days ago • 14 min read
Been forwarded this email? Subscribe here! Hello there 👋 It's that time of year again where it feels like every email, LinkedIn post and IG reel is about Black Friday... And while there's definitely stuff we could say about making your copy better for this chaotic period, it'd likely be the same stuff we say every week... Make your offer crystal clear. Speak to your customers. Make it obvious why they should buy. Make sure you stand out and grab attention... And, if we're 100% honest, during...
19 days ago • 11 min read
Been forwarded this email? Subscribe here! Hello there 👋 We’ve gone a bit rogue with the subject line today, but we wanted to show you just why your Instagram feeds are full of faux-apology posts: because our brains cannot resist reading on to see what they're apologising for. Hence, you're reading this. (Also, tiny real apology: sorry this is landing on a Wednesday. Yesterday was chock and we forgot to hit schedule. Oops.) However, despite the fact that it seems that every brand is running...
about 1 month ago • 10 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it hanging? Just Joe here today, because Jack has decided the perfect way to relax after a super busy year so far is to climb the peaks and explore caves in Snowdonia with a 1-year-old on his back... This is one of the places he's visiting though. Jealous👇 "Hey Alexa, play Howard Shore." So, while we’ve been in a bit of a flurry of getting some thing wrapped up before he set his OOO last week, I thought I'd do this week's email...
about 1 month ago • 10 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's tricks? We're taking a break from breaking down specific brands this week to give you a super-quick trick that makes a huge difference to your product descriptions and that solves one of the trickiest knots that every brand runs into at some point. Stop us if you've heard this one before... "OK, so we definitely need our copy to appeal to customers new to space and that might not know our brand, but we also don't want to put off...
about 2 months ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's tricks? We're wrapping up the final stages of a project right now and one of the themes we've repeatedly come back to is that old adage: people will forget what you said, but they'll never forget how you made them feel. (The jury is out on who actually said this. Most of the time it's attributed to Maya Angelou, but there's actually no evidence for that.) But we digress... because ultimately, while benefits, features, headline...
about 2 months ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it hanging? OK, it's full disclosure time: we originally planned to send out an email today about how picking a key emotion that you want people to associate with your brand and weaving that into your copy is an absolute game-changer. But, we've been really busy wrapping up a project this week and the email in its current state is more than a bit meh. So we were going to email you and say "hey, soz. No email this week. Bit busy."...
2 months ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it hanging? We're in the super busy final stages of a massive copywriting and brand voice project at the moment for the legends over at Beachbum, so this email is going to be a little shorter and quick-tippy than usual. (In theory, at least. Whenever we plan to write a shorter email, we end up in a "I would have written a shorter letter, but did not have the time" situation. Fun fact, it was actually Blaise Pascal (of wager fame)...
2 months ago • 10 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it hanging? Fair warning ahead of this week's newsletter: it's very word-nerdy. But we thought it was worth digging into because it's an aspect of brand voice and copy that often slips the net, even though it can make a huge difference. Let's demonstrate. For context, the whole idea for this email all started when we both started getting these texts from Specsavers and spent at least 20 minutes in our weekly kickoff call moaning...
3 months ago • 11 min read