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Do Words Good

✴️ 101 copywriting breakdowns for when you need some inspo

Published about 2 months ago • 2 min read

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Hello there 👋

Remember a few weeks ago when we said we were going to make our copywriting swipe file public?

Well, after a hectic few weeks of wrapping up a project, kicking off a new brand voice and copy project and trying to spend every second we could spare on the swipe file...

... it's finally live!

There's 100+ (101, but that's technically 100+, right?) copywriting examples from our favourite brands.

There's everything from OOH campaigns to website copy to email copy to microcopy and social media posts in there, all from ecomm & FMCG brands.

And we're going to be adding more every week.

Plus, every single swipe in the swipe file has a proper in-depth note on how you can use the thinking or the technique for your brand. (A bit like mini versions of this newsletter.)

Check it out and let us know what you think.

👋 Can we ask a massive favour?

We want to make this swipe file something that brands like yours come back to whenever they write copy. Or whenever they hit a wall. Or whenever they need a bit of inspiration. Or when they need something to give to AI as inspiration.

But to do that, we need to spread the word.

We're going to be doing a push to promote this as far as we can for the next few weeks, but if you could share it on LinkedIn or with your network to help us get this out there more, we'd love you forever.

We'll be back next week with the regular deep-dive content.

But for now, we'll leave you with those 101 breakdowns to work your way through.

And we're off for a siesta.

Take it easy ✌️

Jack and Joe

co-founders, co-brothers & co-pywriters
​Do Words Good​

PS. Got some copy you love that belongs in the swipe file? Just hit submit at the top of the swipe file and we'll give you a shoutout if we add it.

PPS. If you only check out one thing in the swipe file, make it this.

You're getting this email because you're awesome. ⁣⁣⁣​
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(Well, that and you signed up to the Do Words Good newsletter through our website, social media or a guest post somewhere.)⁣⁣⁣
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If you're reading this far, then we don't want to get too weird and overly friendly, but we like the cut of your jib. Not many people read the fine print and the little bits and pieces.
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But we do, and so do you.⁣⁣⁣ Hell yeah.
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Unfortunately, there's not much to read here. Just the usual gumpf we have to include to stop lawyers breathing down my neck.
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Anyway, we can't let you leave empty-handed now you've read this far. So h​ere's a super interesting video about how language shifts and change​s and how even the Miriam-Webster dictionary think we should use language how people use it, rather than how it is "supposed" to be used. So take that, grammar pedants. ⁣⁣⁣
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​Beware: Vox have a tonne of awesome videos. Be careful you don't fall down a 2-hour YouTube hole. (Unless your boss is off sick today...)
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​And if you want to send us gifts, cool stuff or postcards from your travels, you can send it here: Suite 1, The Courtyard, The Old Monastery, Windhill, Bishop's Stortford, Hertfordshire CM232ND

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Do Words Good

Weekly breakdowns of the copy + messaging techniques used by your favourite brands.

Every week, we dig into the consumer psychology and strategy behind ecomm and FMCG brands that are nailing their copy. Then we show you how to steal the thinking for your brand. Read by teams at Gousto, Bloom & Wild, LEGO and more.

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