Been forwarded this email? Subscribe here! Hello there 👋 How's it going? Before we get into today's email, quick update from our end: the new Do Words Good site is officially live (finally). ☝️ Live scenes from DWG HQ yesterday afternoon. Since late October last year, we've been completely rethinking how we work with clients so that getting a hand with your copy and messaging doesn’t feel like doing the proposal Hokey Cokey. (🎶 You put your intro call in, your "give us a few days to quote"...
about 11 hours ago • 9 min read
Been forwarded this email? Subscribe here! Hello there 👋 Ooof, nearly the end of January already? How did that happen?! Now, if you've read the last few weeks' emails, you'll know we've been digging into ways that you can tweak your messaging to help with price sensitivity. (Because a load of brands we spoke to last year mentioned it was something they were struggling with.) But the other thing we've been hearing a lot lately is the struggle to keep messaging clear and consistent as the brand...
7 days ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 If you haven't checked out last week's email yet, you'll have missed that two themes have been cropping up across all of the projects we've worked on in the last few months: Price sensitivity (AKA, customers feel it’s “too expensive” or they can’t see why it’s worth more than the alternatives, so they wait for a discount) A lack of clarity about messaging and voice (AKA, the site, socials and emails feel like they're all saying slightly...
13 days ago • 15 min read
Been forwarded this email? Subscribe here! Hello there 👋 Hope your first week back wasn't too brutal! On our end, we've kicked the new year off by doing a few copy audits and punch ups (our new, one-day turnaround copywriting service) and almost every single one has been about tackling two growth-killing potholes: Price sensitivity (AKA, customers feel it’s “too expensive” or they can’t see why it’s worth more than the alternatives, so they wait for a discount) A lack of clarity about...
20 days ago • 12 min read
Been forwarded this email? Subscribe here! Hello there 👋 Happy new year! We hope you all enjoyed your Christmas breaks and got a chance to rest, relax and spend some time with loved ones. And speaking of loved ones, look at the latest addition to Joe's family 👇 Meet Autumn, our new co-CBO. (Chief Barketing Officer.) We’re back at our desks this week and we've got proper first-week-back sluggishness where everything feels like wading through treacle, so we’re keeping this one brain-friendly....
28 days ago • 13 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's things? Starting to feel less like you want to work and more like you want to stick on Smooth Christmas and eat a mince pie with your 10 o'clock cup of coffee? Yeah. Us too. We're at that stage where we're wrapping up (Christmas pun alert!) projects for the year, doing a bit of planning for Q1/2 and turning our morning sync calls into hour long discussions about Christmas shopping and Joe's new puppy. So it's quite fitting that...
about 2 months ago • 11 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it going? Recovered from the chaos of last week yet? If your feed is anything like ours, it’s absolutely chock-a-block with brands screenshotting reviews like “too spicy”, “too expensive” or “worst coffee I’ve ever had” and turning them into ads. And while some of these brands are absolutely nailing it, the vast majority that we see are getting so close (🤏) and then tripping at the final hurdle. So this week we thought we'd break...
2 months ago • 15 min read
Been forwarded this email? Subscribe here! Hello there 👋 How's it going? Like we said in our email a few weeks ago, we set aside time every week to review and record video audits of copywriting & messaging for brands just like yours. (Want your free audit? Book it here!) And one of the things we see crop up on more pages than not isn't really about copy or headlines or messaging or voice at all... ...it's how the information works on the page. Or, put another way, it's how lots of brands are...
2 months ago • 14 min read
Been forwarded this email? Subscribe here! Hello there 👋 It's that time of year again where it feels like every email, LinkedIn post and IG reel is about Black Friday... And while there's definitely stuff we could say about making your copy better for this chaotic period, it'd likely be the same stuff we say every week... Make your offer crystal clear. Speak to your customers. Make it obvious why they should buy. Make sure you stand out and grab attention... And, if we're 100% honest, during...
3 months ago • 11 min read
Been forwarded this email? Subscribe here! Hello there 👋 We’ve gone a bit rogue with the subject line today, but we wanted to show you just why your Instagram feeds are full of faux-apology posts: because our brains cannot resist reading on to see what they're apologising for. Hence, you're reading this. (Also, tiny real apology: sorry this is landing on a Wednesday. Yesterday was chock and we forgot to hit schedule. Oops.) However, despite the fact that it seems that every brand is running...
3 months ago • 10 min read