Been forwarded this email? Subscribe here! Hello there 👋 It's that time of year again when our feeds are going to be full of ads for grills, nice whiskeys or beers, power tools and (for reasons still unknown) socks. That's right, Father's Day is on the horizon. And that means the collective idea of what it means to be a dad is reduced to little more than Ron Swanson stereotypes. (And I say that as a dad of two who is currently (slowly) renovating a house, who enjoys nothing more than a good...
7 days ago • 9 min read
Been forwarded this email? Subscribe here! Hello there 👋 Hope you enjoyed the long weekend! (And, if you're anything like Joe and you just got back from a stag do and then a festival back-to-back, I hope Tuesday is as kind and uneventful as possible.) ☝️ Father of 2 Jack when Joe describes this radical concept of "having a life" 👋 Before we get into this week's article, can we ask a favour? Do you know somebody who you think would enjoy this newsletter? Maybe somebody you met at a conference,...
14 days ago • 10 min read
Been forwarded this email? Subscribe here! Hello there 👋 We're just coming back from a well-deserved 4-day weekend, so we're keeping this week's email light, easy and actionable. Less pondering on how to be an ethical brand in 2025, more immediately useful tip that's statistically guaranteed to sell your stuff better. (Pssst, speaking of selling stuff... we've still got some spots left for Power Hours this month. If you've got a copy headache you just can't fix or want to pick our brains for...
about 1 month ago • 10 min read
Been forward this email? Subscribe here! Hello there 👋 Happy Earth Day! 🌍 This week, we’ve been thinking about that awkward tension when you’re a brand doing genuinely good stuff in the world, but you still have to, y’know, *participate in capitalism and sell things*. It's something that so many of our clients have struggled with. (One brand we worked with a few years ago really, really hated selling their stuff. Even though most of the money went to women's charities, they still felt gross...
about 2 months ago • 8 min read
Been forwarded this email? Click here to subscribe. Hello there 👋 How's tricks? We're super excited to get into this week's newsletter because a few weeks back, one of you legends hit reply and said this: ☝️ us, reading the email. It's hardly surprising that we both bloody love Who Gives A Crap (a mission-led brand with a bold voice? What's not to love?!) so this was right up our alley. And yeah, there is a lot more going on in their copy than just being funny and making bum jokes. So this...
about 2 months ago • 9 min read